In an age where millions and millions of households hold one or more computers, and the overwhelming majority of these computers have access to the internet, you can understand why the idea of web marketing was implemented.
The potential to reach out to almost anyone across the world at any time is too good an opportunity to turn down for any advertiser.
This evidently is a reason why internet marketing works.
Research conducted by TBG London recently has provided another reason behind the success of web marketing: that people tend to spend a quarter of their daily lives on the internet.
It is no surprise then to discover that a Group M study found that internet marketing will grow in the next 12 months.
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