Television and radio, for many decades, had been the primary methods of advertising media used within society.
The majority of households contain a radio or television, therefore making them effective channels for advertisements.In recent years, the internet has become an increasing influence on daily lives.
The majority of households contain a computer, with access to the World Wide Web. As a result, the internet has grown in stature and popularity, essentially making it a new method of media, as successful as television and the radio.
In fact, recent studies by the Internet Advertising Bureau and PricewaterhouseCoopers have suggested that online advertising expenditure has in fact taken over television advertising spending for the first time, an event that was not predicted to occur until next year.
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