Television and radio, for many decades, had been the primary methods of advertising media used within society.
The majority of households contain a radio or television, therefore making them effective channels for advertisements.In recent years, the internet has become an increasing influence on daily lives.
The majority of households contain a computer, with access to the [...]
October 5th, 2009
The Growth Of Online Advertising
October 2nd, 2009
Google Translations
“How long would it take to translate the entire world’s web content into 50 languages?”
September 25th, 2009
Why does Web Marketing work?
In an age where millions and millions of households hold one or more computers, and the overwhelming majority of these computers have access to the internet, you can understand why the idea of web marketing was implemented.
The potential to reach out to almost anyone across the world at any time is too good an opportunity [...]
September 23rd, 2009
Read, View, Watch, Target
Within an ad group, you have the ability to use multiple ad formats, to advertise your product through various means. But what are they?
The common ad format is the text format, which appears when a search query triggers a keyword included in the advertiser’s campaign.
Image ads only appear on the content sites of the Google [...]
September 16th, 2009
Web Marketing – What Works?
It has often been accepted that a website is a crucial element in web marketing. Therefore, there has always been an emphasis to create a stylish, inventive website to get the upper hand on competitors who comparatively have simpler designs on their website.
June 23rd, 2009
Did you catch The Wave?
If you haven’t yet caught sight of Google’s Next Big Thing it’s called The Wave – an exciting revolution in modern communications.