It is important that the advertiser chooses the right bid option that will lead to the greater amount of conversions.
October 7th, 2009
Bidding Control
August 19th, 2009
Death of the 99p bargain
The end of the 99p bargain is much trumpeted in the marketing media. Poundland is a roaring success and large retailers such as Superdrug and Tesco are launching their own £1 ranges.
Was there ever a golden era when the British public thought that a £299.99 sofa was actually closer to £200 than £300? Of course [...]