“How much does it cost to run an AdWords campaign, and what happens with my ads?”
Here are the main factors affecting costs:
Competitor advertisers bidding on the same keywords as you
How many searches are going on for that keyword
How well matched your website is to your keywords (the infamous Google Quality Score, which can prevent you [...]
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
For many years, Google AdWords advertisers have [...]
In its most obvious challenge to Microsoft yet, Google has announced two strategic decisions with far-reaching and potentially hugely disruptive consequences.
The first might seem small and merely cosmetic — the removal of the “beta” tag on several of its core online services, including Gmail, Google docs, Google calendar, and others.
These cloud-based services represent an alternative [...]
For Google, CTR is king (everyone wins: no clicks = no one gets paid) and because your account history clock is always ticking, you need to get highest CTR as quickly as possible.
So the strategy should be to bid aggressively right from the start to get a high CTR and then start to bid down [...]
We have recently seen a new kind of keyword showing up in Search Query reports: “session-based broad match”. So what does it actually mean?
Back in early 2006, we managed a campaign with a very strict “online sales only” strategy, ensuring that online advertising spend was totally accountable for what it earned by tracking conversions from [...]
This is one of the biggest problem areas for Google Adwords campaigns and which comes up most often when we review them as part of our Google Adwords audits.