We previously outlined the common causes of changes in clicks; however there is another factor that can determine an increase in clicks.
This is known as invalid clicks, which can involve either repeated manual clicking or the use of an automated clicking device. Why does this occur?
There are various reasons why, although frequent reasons [...]
September 30th, 2009
Invalid Clicks
September 29th, 2009
Click, Click and Click
From the previous blog post ‘Coming to Terms with Adwords Part 1’, we covered the meaning of the Click through Rate (CTR), as clicks divided by impressions.
Clicks are integral to PPC advertising as they illustrate how many visitors choose to reach your website from the search and content networks. As a result, more clicks and [...]
September 28th, 2009
Negative Thinking
Therefore it is important to tell Google Adwords of the words that are not relevant to your keywords. These are known as negative keywords.
September 25th, 2009
Broad, Phrase or Exact?
The beauty of internet marketing is that there is such an opportunity for success, it’s just a case of finding out what works for you.
September 23rd, 2009
Read, View, Watch, Target
Within an ad group, you have the ability to use multiple ad formats, to advertise your product through various means. But what are they?
The common ad format is the text format, which appears when a search query triggers a keyword included in the advertiser’s campaign.
Image ads only appear on the content sites of the Google [...]
September 21st, 2009
Budget Wisely!
An important part of using Google Adwords is to understand how to use your money to your advantage.
For each individual Adwords campaign, the daily budget is the amount of money that you are willing to pay per day. But how much do you need to budget?
Google Adwords has the capability to recommend how much [...]
September 18th, 2009
Adwords Ad Policy
Google Adwords gives allows you the creative freedom to advertise in a way that you think is best suited to generating traffic for your website.
However, there are certain policies that have to be adhered to.
For instance, your headline can contain only 25 characters, and your two descriptive lines may only contain 35 characters. [...]
September 17th, 2009
Google Adwords At A Glance
Furthermore, you can let them run 24 hours a day, 7 days a week or turn them off for any time period you so choose. The advertising world is your oyster.
September 16th, 2009
Coming to terms with Adwords Part II
Impressions and clicks only tell half the story when it comes to important terms. Because for every advert there is a product that the advertiser is attempting to sell.
September 15th, 2009
The New Google AdWords PlusBox
Are you getting enough cost-effective online sales from your ecommerce store and Google AdWords?
Or are you missing out on additional exposure and more sales you could be getting with your product advertising in the Search results pages?
Introducing the Google PlusBox: a brand new feature in Google AdWords which will dramatically increase your e-commerce website exposure [...]