There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]
January 20th, 2010
Search Marketing: An Increasingly Popular Method Of Marketing
January 19th, 2010
Online Advertising Prospers In The Recesssion
The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy.
The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally in decline in comparison with recent years.
Unsurprisingly, this is the case with overall marketing spend; which fell this [...]
December 11th, 2009
Negative Keywords – Rome Wasn’t Built In A Day
Finding Negative Keywords today – A never ending task. Frankly painting the Forth Road Bridge might be more attractive
December 11th, 2009
Shop Safely This Christmas!
According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]
December 4th, 2009
Google Product Extensions (Plus Box)
Google Product Extensions go live across the USA. Same to come for the UK?
December 4th, 2009
The Ever Changing World Of Google
The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation.
With Google being a integral part of our daily work, it is essential that we are aware of, and understand, any alterations that are made to Google, whether it be on the search pages or [...]
December 2nd, 2009
Does Plus Box Make A Difference?
Previous Gillissa blog posts have discussed the recent feature implemented by Google, commonly known as the Plus Box; which can change the manner in which products are advertised within the sponsored links section of a Google search results page.
Typing in a search query on Google can generate an advert with Plus Box capabilities, providing [...]
November 27th, 2009
Exam Passed!
As you may be aware, the first 3 months of my time at Gillissa involved studying intensely for my Google Adwords exam; spending a significant percentage of my day with either my head in a book, or with headphones on listening to the multimedia learning option provided within the Adwords learning centre.
Having taken the practice [...]
November 26th, 2009
Show Products From This Advertiser?
Typing a search query into Google generates numerous results that are relevant to what the user typed.
Recent changes introduced by Google have changed the nature of the search query results within the sponsored links section, to the extent that users may be unaware as to its true meaning.
The apparent confusion revolves around the [...]
November 16th, 2009
Google Analytics – Keywords “Not Set”
Why searches to websites may have a “not set” flag in Google Analytics.