There is a strong case (we believe) that where a well written and well placed advert in the top listing positions is coupled with a well designed and sales conversion oriented website, chances of getting the buyer are much more strong.
September 18th, 2009
Advert Positions Probably Do Matter
September 18th, 2009
Adwords Ad Policy
Google Adwords gives allows you the creative freedom to advertise in a way that you think is best suited to generating traffic for your website.
However, there are certain policies that have to be adhered to.
For instance, your headline can contain only 25 characters, and your two descriptive lines may only contain 35 characters. [...]
September 16th, 2009
Facebook ads – display ads can be useful
There is no doubt that search marketing is a higher plane than standard display advertising. It’s more effective as well as less annoying.
However search marketing only works if your potential client is out there looking for what you have to offer. What can be done to reach those people who haven’t yet realised that they [...]
September 15th, 2009
Coming To Terms With Adwords: Part 1
So whilst Impressions are getting your advert seen to the searching world, clicks are measuring the number of times your advert is being clicked on. Self-explanatory really.
September 14th, 2009
It’s As Simple As PPC….
You can see therefore that it is in the best interests of both Google and the advertiser to get as many clicks as possible; Google to make its money through PPC, and the advertiser to sell products through visitors brought to the website by Google.
September 11th, 2009
Why Is Google Adwords The Keyword To Success?
When you see multiple 25-character headlines in the sponsored links area, you have “triggered” a keyword the particular advertiser included in their advertising campaign
September 11th, 2009
PriceRunner & Review Centre Partnership
We have always recommended that our clients implement the customer survey scripts provided by any of the shopping comparison websites they are using for their pay per click advertising, and then monitor their posts to check that these reflect favourably on the customer service that they provide.
We have seen that Google has recently been picking [...]
September 10th, 2009
Words On Adwords
Hello, I am Matthew Hiscock, the newest member of the team here at Gillissa. I am 22 years old and a University graduate in the field of History and Criminology. Because History and Criminology has no link to internet marketing whatsoever, I have three short months to transform myself from a complete novice in the [...]
August 3rd, 2009
Location Targeting in AdWords
How to display your AdWords Ads anywhere in the world you choose to – from Countries, to Metropolitan areas, Cities, Towns, and Customised areas.
It’s not always realised how much control AdWords gives you over where your ads can appear.
Many new advertisers simply want to get as much visibility of their ads as quickly as possible, [...]
July 28th, 2009
AdWords Local Extensions
Google Local Business Centre Becomes More Important Than Ever Before for Advertisers with Location-Based Businesses Who May be Using Traditional Yellow Pages Advertising.
Launching in the UK within the next week or so, Google’s new extension to AdWords advertising dynamically transforms your text ads into local ads carrying your relevant addresses.
With multiple addresses, you can have [...]