Corporate Gifts offers opportunity in product display advertising
November 17th, 2010
Making Corporate Shopping Easier
July 28th, 2010
Xbox Slim On Sale
This week marks the release of the Xbox Slim and no doubt demand will be high and many stores will run out of stock very quickly. As we’ve seen in recent months with the new iPhone and iPad, huge surges in demand can play havoc with many retailers stock levels and can leave many shoppers [...]
July 16th, 2010
Continued Search Marketing Growth
Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer.
As you may be aware, online advertising has grown to such an extent in recent times that its expenditure outweighs the more traditional forms of [...]
February 3rd, 2010
Global Search Continues To Prosper
A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.
Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.
In fact, an estimated 131 billion search queries were carried out from the home and at [...]
January 20th, 2010
Search Marketing: An Increasingly Popular Method Of Marketing
There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]
January 19th, 2010
Online Advertising Prospers In The Recesssion
The recession currently experienced within this country at the moment is undoubtedly having a negative effect on all aspects of the economy.
The consumer is tightening purse strings during the harsh economic climate, meaning that sales figures are generally in decline in comparison with recent years.
Unsurprisingly, this is the case with overall marketing spend; which fell this [...]
January 4th, 2010
Christmas Sales and the VAT rise
Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve.
Unsurprisingly, the sales figures for the festive period eclipsed the sales figures for the same period last [...]
December 23rd, 2009
Boxing Day Sales Start on Christmas Eve
Within the previous Gillissa blog post: ‘Predicted Sales Patterns This Christmas’, it was mentioned that websites would begin to offer discounts for various products on Christmas Day itself.
This assumption is now considered incorrect, because, retailers are now launching their Boxing Day sales on Christmas Eve!
This effectively means that consumers using the internet have [...]
December 11th, 2009
Shop Safely This Christmas!
According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]
December 2nd, 2009
Does Plus Box Make A Difference?
Previous Gillissa blog posts have discussed the recent feature implemented by Google, commonly known as the Plus Box; which can change the manner in which products are advertised within the sponsored links section of a Google search results page.
Typing in a search query on Google can generate an advert with Plus Box capabilities, providing [...]