The fundamental reason why you have to carry out keyword research is to detect the most competitive keywords in your marketplace.
October 6th, 2009
Searching for Keywords
September 30th, 2009
Invalid Clicks
We previously outlined the common causes of changes in clicks; however there is another factor that can determine an increase in clicks.
This is known as invalid clicks, which can involve either repeated manual clicking or the use of an automated clicking device. Why does this occur?
There are various reasons why, although frequent reasons [...]
September 29th, 2009
Click, Click and Click
From the previous blog post ‘Coming to Terms with Adwords Part 1’, we covered the meaning of the Click through Rate (CTR), as clicks divided by impressions.
Clicks are integral to PPC advertising as they illustrate how many visitors choose to reach your website from the search and content networks. As a result, more clicks and [...]
September 28th, 2009
Negative Thinking
Therefore it is important to tell Google Adwords of the words that are not relevant to your keywords. These are known as negative keywords.
September 25th, 2009
Broad, Phrase or Exact?
The beauty of internet marketing is that there is such an opportunity for success, it’s just a case of finding out what works for you.