Television and radio, for many decades, had been the primary methods of advertising media used within society.
The majority of households contain a radio or television, therefore making them effective channels for advertisements.In recent years, the internet has become an increasing influence on daily lives.
The majority of households contain a computer, with access to the [...]
October 5th, 2009
The Growth Of Online Advertising
October 2nd, 2009
Google Translations
“How long would it take to translate the entire world’s web content into 50 languages?”
September 29th, 2009
Click, Click and Click
From the previous blog post ‘Coming to Terms with Adwords Part 1’, we covered the meaning of the Click through Rate (CTR), as clicks divided by impressions.
Clicks are integral to PPC advertising as they illustrate how many visitors choose to reach your website from the search and content networks. As a result, more clicks and [...]
September 28th, 2009
Negative Thinking
Therefore it is important to tell Google Adwords of the words that are not relevant to your keywords. These are known as negative keywords.
September 25th, 2009
Broad, Phrase or Exact?
The beauty of internet marketing is that there is such an opportunity for success, it’s just a case of finding out what works for you.
September 25th, 2009
Why does Web Marketing work?
In an age where millions and millions of households hold one or more computers, and the overwhelming majority of these computers have access to the internet, you can understand why the idea of web marketing was implemented.
The potential to reach out to almost anyone across the world at any time is too good an opportunity [...]
September 24th, 2009
The Google Network
Therefore, the Google Network as a whole enables you to implement a specific marketing strategy, dependent on what you want to achieve.
September 23rd, 2009
Read, View, Watch, Target
Within an ad group, you have the ability to use multiple ad formats, to advertise your product through various means. But what are they?
The common ad format is the text format, which appears when a search query triggers a keyword included in the advertiser’s campaign.
Image ads only appear on the content sites of the Google [...]
September 22nd, 2009
Internet Marketing And The Recession
Everyone is aware of the current economic downturn, which in turn has had a significant effect on consumerism. Consumers have to be more aware of their pennies, hence limiting and prioritising their spending power.
Consequently, this has led to a downward trend in trading across the majority of high street stores.
Whilst high street stores have [...]
June 23rd, 2009
Did you catch The Wave?
If you haven’t yet caught sight of Google’s Next Big Thing it’s called The Wave – an exciting revolution in modern communications.