Although discussed in a previous blog post, the CPM (Cost per 1000 Impressions) is an instrumental part of online advertising, in the same manner as CPC. (Please see the blog post ‘Bidding Control’)
Throughout my studies however, fully grasping the concept of this method has been difficult, therefore I will attempt to outline an easier [...]
November 9th, 2009
CPM – Cost Per 1000 Impressions
November 5th, 2009
The Ad Auction
As I sure you are aware, different browsers can have a very different bearing on search results.
Page-to-page viewing on the sponsored links section triggers a fresh auction.
Effectively, the results are recomputed, meaning that an ad can go from Page 1 to Page 2 and so forth.
Therefore the results can be VERY different.
In [...]
November 2nd, 2009
The Ads Diagnostic Tool
With the Ads Diagnostic Tool, its fundamental purpose is almost self-explanatory; to diagnose any problems that may have occurred within your campaign regarding keywords.
Therefore, the ads diagnostic tool tells you whether your adverts are showing or not showing, and also explains why in great detail.
Though limited to a campaign at a time rather [...]
October 29th, 2009
Search marketing – the most effective method of advertising?
New York Times journalist Miguel Helft has claimed that search marketing is probably the most effective method of advertising ever invented.
Recent statistics have proven that online advertising is growing in popularity; its expenditure has overtaken television advertising spend for the first time, enhancing the effectiveness of search marketing and aligning with Miguel Helft’s view.
Helft stated [...]
October 28th, 2009
Bid Simulator Implementation
Having obtained all the information for your formulas, as discussed previously, the bid simulator lets you see which bid change can result in the greatest profit.
The bid simulator ultimately relies on historical data, it cannot do simulation for keywords that were recently added, or for keywords that have not received many impressions within the last [...]
October 27th, 2009
Bid Simulator Formulas
Never heard of the incremental CPC? Neither had I until reading into the topic of the bid simulator.
To explain further: The incremental CPC is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid.
To accumulate, the incremented cost per click (ICC) is the cost of [...]
October 23rd, 2009
Bid Simulator
As always, Google are constantly introducing new features to the Adwords experience to make it simpler for both the advertiser, and ultimately, the customer typing in the search query.
Recently, a new feature was launched on Adwords known as the Bid Simulator.
The bid simulator effectively takes some of the guess work out of Cost [...]
October 22nd, 2009
Increases in search marketing spend
These figures suggest that online marketing is recovering effectively from the recession and beginning to prosper.
October 20th, 2009
Billing In Adwords
When a new account is created, you must choose a billing option and time zone.
Neither can be altered again once setup has been completed, so choose carefully.
There are two ways that bills can be paid:
Post-Pay: Post Pay is ultimately the most common and safest payment method available. This payment method allows you to pay only [...]
October 19th, 2009
Positive 5 Year Prediction For Online Advertising
In accordance with numerous articles, which are currently circulating the internet regarding the future of internet marketing, media services firm Magna have conducted a study, suggesting a bright future for search marketing and online advertising.
As you may be aware, online advertising has grown to such an extent that its expenditure outweighs the more traditional forms [...]