We have recently seen a new kind of keyword showing up in Search Query reports: “session-based broad match”. So what does it actually mean?
Back in early 2006, we managed a campaign with a very strict “online sales only” strategy, ensuring that online advertising spend was totally accountable for what it earned by tracking conversions from [...]
June 24th, 2009
“Session-Based Broad Match” Keywords
June 23rd, 2009
Why “broad match” may be broader than you think
This is one of the biggest problem areas for Google Adwords campaigns and which comes up most often when we review them as part of our Google Adwords audits.