When you see multiple 25-character headlines in the sponsored links area, you have “triggered” a keyword the particular advertiser included in their advertising campaign
September 11th, 2009
Why Is Google Adwords The Keyword To Success?
September 10th, 2009
Words On Adwords
Hello, I am Matthew Hiscock, the newest member of the team here at Gillissa. I am 22 years old and a University graduate in the field of History and Criminology. Because History and Criminology has no link to internet marketing whatsoever, I have three short months to transform myself from a complete novice in the [...]
September 7th, 2009
AdWords Networks – Search, Partner and Content Mistakes Explained
The AdWords Networks are very different, and should be treated separately. So start your new campaigns with Google Search ONLY.
You need to test your first campaigns with the best quality traffic you can get.
The default setting for new campaigns always includes all three networks, but they each behave very differently.
Make sure you turn off all [...]
September 4th, 2009
AdWords or SEO – Which Comes First and Why?
AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords.
Everybody seems to think that getting “free” traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. They are completely complementary.
Firstly, SEO [...]
August 3rd, 2009
Location Targeting in AdWords
How to display your AdWords Ads anywhere in the world you choose to – from Countries, to Metropolitan areas, Cities, Towns, and Customised areas.
It’s not always realised how much control AdWords gives you over where your ads can appear.
Many new advertisers simply want to get as much visibility of their ads as quickly as possible, [...]
July 28th, 2009
AdWords Local Extensions
Google Local Business Centre Becomes More Important Than Ever Before for Advertisers with Location-Based Businesses Who May be Using Traditional Yellow Pages Advertising.
Launching in the UK within the next week or so, Google’s new extension to AdWords advertising dynamically transforms your text ads into local ads carrying your relevant addresses.
With multiple addresses, you can have [...]
July 20th, 2009
How much does it cost to use AdWords?
“How much does it cost to run an AdWords campaign, and what happens with my ads?”
Here are the main factors affecting costs:
Competitor advertisers bidding on the same keywords as you
How many searches are going on for that keyword
How well matched your website is to your keywords (the infamous Google Quality Score, which can prevent you [...]
July 13th, 2009
AdWords and Trademarks – Why is Google Allowing Them in the USA?
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
For many years, Google AdWords advertisers have [...]
July 8th, 2009
Google Challenges Microsoft for the Netbook, Laptop and Desktop Space
In its most obvious challenge to Microsoft yet, Google has announced two strategic decisions with far-reaching and potentially hugely disruptive consequences.
The first might seem small and merely cosmetic — the removal of the “beta” tag on several of its core online services, including Gmail, Google docs, Google calendar, and others.
These cloud-based services represent an alternative [...]
June 29th, 2009
The best strategy for setting initial bids in Google AdWords
For Google, CTR is king (everyone wins: no clicks = no one gets paid) and because your account history clock is always ticking, you need to get highest CTR as quickly as possible.
So the strategy should be to bid aggressively right from the start to get a high CTR and then start to bid down [...]