Although discussed in a previous blog post, the CPM (Cost per 1000 Impressions) is an instrumental part of online advertising, in the same manner as CPC. (Please see the blog post ‘Bidding Control’)
Throughout my studies however, fully grasping the concept of this method has been difficult, therefore I will attempt to outline an easier [...]
November 9th, 2009
CPM – Cost Per 1000 Impressions
November 5th, 2009
The Ad Auction
As I sure you are aware, different browsers can have a very different bearing on search results.
Page-to-page viewing on the sponsored links section triggers a fresh auction.
Effectively, the results are recomputed, meaning that an ad can go from Page 1 to Page 2 and so forth.
Therefore the results can be VERY different.
In [...]
November 2nd, 2009
The Ads Diagnostic Tool
With the Ads Diagnostic Tool, its fundamental purpose is almost self-explanatory; to diagnose any problems that may have occurred within your campaign regarding keywords.
Therefore, the ads diagnostic tool tells you whether your adverts are showing or not showing, and also explains why in great detail.
Though limited to a campaign at a time rather [...]
October 28th, 2009
Bid Simulator Implementation
Having obtained all the information for your formulas, as discussed previously, the bid simulator lets you see which bid change can result in the greatest profit.
The bid simulator ultimately relies on historical data, it cannot do simulation for keywords that were recently added, or for keywords that have not received many impressions within the last [...]
October 27th, 2009
Bid Simulator Formulas
Never heard of the incremental CPC? Neither had I until reading into the topic of the bid simulator.
To explain further: The incremental CPC is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid.
To accumulate, the incremented cost per click (ICC) is the cost of [...]
October 23rd, 2009
Bid Simulator
As always, Google are constantly introducing new features to the Adwords experience to make it simpler for both the advertiser, and ultimately, the customer typing in the search query.
Recently, a new feature was launched on Adwords known as the Bid Simulator.
The bid simulator effectively takes some of the guess work out of Cost [...]
October 20th, 2009
Billing In Adwords
When a new account is created, you must choose a billing option and time zone.
Neither can be altered again once setup has been completed, so choose carefully.
There are two ways that bills can be paid:
Post-Pay: Post Pay is ultimately the most common and safest payment method available. This payment method allows you to pay only [...]
October 16th, 2009
Preffered Cost Bidding
Similarly to Smart Pricing, Preferred Cost Bidding was implemented by Google in 2007, again with the intention of saving the advertiser time whilst helping to achieve advertising goals more consistently.
Instead of setting a maximum CPC or CPM bid, you can set a preferred CPC or CPM bid that represents the average price that you want [...]
October 14th, 2009
Smart Pricing
Smart Pricing is applicable not to the search network, but the content network only, and was first implemented in 2007.
This effectively was Google’s attempt to overhaul the pricing arrangement specifically for contextual advertisements.
The fundamental purpose of Smart Pricing is to analyse specific data across the Google Network to draw conclusions.
Then Smart Pricing will [...]
October 13th, 2009
Google Adwords Account: Inside A Campaign
All reasonably self-explanatory, yet critical that you are fimiliar with these tabs to ensure you make a success of your campaign.