As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]
April 7th, 2010
What Changes From CPA to CPC?
January 21st, 2010
Google Wary Of Rogue Advertisers
As discussed within the previous blog post ‘Shop Safely This Christmas!’ the team at Gillissa outlined our discovery of an illegitimate advertiser using Google Adwords to advertise within the sponsored links section of Google’s webpage.
As a result, we notified Google of our findings and they dealt with the matter accordingly.
However, there are numerous rogue advertisers [...]
January 20th, 2010
Search Marketing: An Increasingly Popular Method Of Marketing
There was encouraging news for search marketing as a whole, based on a recent report devised by search marketing firm Efficient Frontier.
The statistical data provided claimed that retail clients spent 17% more on search engine markets in the fourth quarter than in the same period for 2008.
This is probably relative to the fact that Efficient [...]
January 4th, 2010
Christmas Sales and the VAT rise
Within the previous Gillissa blog post ‘Boxing Day Sales Start on Christmas Eve’, it was mentioned that an online sales surge was expected during the festive period as retailers were introducing their sales as early as Christmas Eve.
Unsurprisingly, the sales figures for the festive period eclipsed the sales figures for the same period last [...]
December 23rd, 2009
Boxing Day Sales Start on Christmas Eve
Within the previous Gillissa blog post: ‘Predicted Sales Patterns This Christmas’, it was mentioned that websites would begin to offer discounts for various products on Christmas Day itself.
This assumption is now considered incorrect, because, retailers are now launching their Boxing Day sales on Christmas Eve!
This effectively means that consumers using the internet have [...]
December 11th, 2009
Shop Safely This Christmas!
According to IMRG, at least 90 percent of internet users will be doing some level of Christmas shopping online, with 70 percent even planning to do more than half of their Christmas shopping using the World Wide Web.
Various predictions like IMRG have stated that for internet retail during this time, Christmas 2009 would mark [...]
December 10th, 2009
Manic Monday?
Monday’s have a tendency to be the busiest day of the week for online retailers.
As outlined in the previous Gillissa blog post ‘Predicted Sales Pattern This Christmas’, Monday the 7th of December was widely expected to be the busiest day in terms of online Christmas shopping.
The 7th of December happened to be the [...]
December 9th, 2009
The Ever Changing World Of Google: Part 2
As explained in ‘The ever changing world of Google’ blog post, a thorough understanding of Google and how it operates is critical to our work.
Having discovered recent changes implemented by Google, the team at Gillissa decided to experiment further within the Google search page, using the Google Product Extension capability (formerly known as the [...]
December 4th, 2009
The Ever Changing World Of Google
The team here at Gillissa are aware of Google’s nature to frequently modify and change numerous aspects of its operation.
With Google being a integral part of our daily work, it is essential that we are aware of, and understand, any alterations that are made to Google, whether it be on the search pages or [...]
November 26th, 2009
Show Products From This Advertiser?
Typing a search query into Google generates numerous results that are relevant to what the user typed.
Recent changes introduced by Google have changed the nature of the search query results within the sponsored links section, to the extent that users may be unaware as to its true meaning.
The apparent confusion revolves around the [...]