New York Times journalist Miguel Helft has claimed that search marketing is probably the most effective method of advertising ever invented.
Recent statistics have proven that online advertising is growing in popularity; its expenditure has overtaken television advertising spend for the first time, enhancing the effectiveness of search marketing and aligning with Miguel Helft’s view.
Helft stated that, because search marketing clearly demonstrates the interests of the consumer, marketers can script content to appeal directly to a search query.
“No other form of online advertising – or offline advertising for that matter, has come close to matching the effectiveness of search ads”.
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