We have always recommended that our clients implement the customer survey scripts provided by any of the shopping comparison websites they are using for their pay per click advertising, and then monitor their posts to check that these reflect favourably on the customer service that they provide.
We have seen that Google has recently been picking up a number of feedback articles and posts made by purchasers of goods online, and including them in its natural rankings. Assuming (of course) that these posts are favourable, there are two main benefits of implementing surveys:
1. The store strength on the relevant shopping comparison website is enhanced, thereby stimulating confidence and credibility in the minds of the users
2. Google may index the review, and thereby improve the organic (natural search position ranking) of the store – a small contribution perhaps to overall ranking, but one that shouldn’t be overlooked.
Either or both of these effects can only improve an eccommerce store’s results from its online marketing budgets using this pay per click medium.
Taking this further again, PriceGrabber has recently (10 September 2009) announced a new traffic partnership deal with http://www.reviewcentre.com/ – a leader in consumer generated product reviews.
This partnership enables PriceGrabber to drive even more qualified referrals, across its multiple product categories .
The first phase is now live and PriceRunner listings can be seen integrated alongside other powerful product reviews.
This is an interesting development, and gives PriceRunner a feature which does offer a differential against its competitors. We’re definitely in favour of this move, and we look forward to seeing how this changes the levels of activity seen by our clients.