Be aware that the following email is now doing the rounds.
As with all phishing activities this purports to be a genuine communication from Google, but this has no foundation, and should be junked along with all others of its type.
As ever, only ever log into your Google Adwords accout via a bookmarked URL [...]
October 12th, 2009
Watch out for free draw scam (supposedly Google)
October 12th, 2009
Internet Marketing and the Consumer
With everybody feeling the effects of the global economic recession, it is of little surprise that people are concerned with reducing their expenses and saving money.
However, numerous news articles and previous Gillissa blog posts have described the continued success of internet marketing within such a difficult period for the consumer.
Recent studies by Burst [...]
October 9th, 2009
Google Expresses Optimism
As illustrated in a previous blog post, research discovered that online advertising spend had overtaken TV advert expenditure for the first time in the first half of 2009, a result that was not expected to occur from next year.
Such figures imply that the internet is now a primary source of marketing.
Therefore it is of [...]
October 8th, 2009
Quality Score
The basis of an advertisement is to generate as much interest in it as possible, and to generate such interest, it has to be found and then read.
People tend to use the Google search engine because they want to find exactly what they are looking for, quickly, wasting as little time as possible in the [...]
October 7th, 2009
Bidding Control
It is important that the advertiser chooses the right bid option that will lead to the greater amount of conversions.
October 7th, 2009
Use of price comparison engines up
The Trust Index from Avail Intelligence shows that 63% of British online shoppers have increased their use of price comparison websites such as Kelkoo and Pricerunner.
Failing to show consumers what they want on the first page they arrive at means that 45% of users will leave immediately. Yet 22% said it was very likely [...]
October 6th, 2009
Searching for Keywords
The fundamental reason why you have to carry out keyword research is to detect the most competitive keywords in your marketplace.
October 6th, 2009
AdWords Scams and Cons
Have you been ripped off?
How to tell, and what to do next…
If you are approached by any business claiming to be able to get you a fast, guaranteed ranking on Page One of Google, and get unlimited clicks for a low, fixed monthly budget, you are being deceived.
Here’s why:
yes, you can get on page one [...]
October 5th, 2009
The Growth Of Online Advertising
Television and radio, for many decades, had been the primary methods of advertising media used within society.
The majority of households contain a radio or television, therefore making them effective channels for advertisements.In recent years, the internet has become an increasing influence on daily lives.
The majority of households contain a computer, with access to the [...]
October 2nd, 2009
Google Translations
“How long would it take to translate the entire world’s web content into 50 languages?”