Yes, social media is good for something, but not for telling people about your existance and how fabulous you are or even all your corporate news (which is another way of saying “look how wonderful we are”).
Social media is the ideal place for you to extend your customer service. If someone moans about you on [...]
October 21st, 2009
Social media – good for something
October 20th, 2009
Billing In Adwords
When a new account is created, you must choose a billing option and time zone.
Neither can be altered again once setup has been completed, so choose carefully.
There are two ways that bills can be paid:
Post-Pay: Post Pay is ultimately the most common and safest payment method available. This payment method allows you to pay only [...]
October 19th, 2009
Positive 5 Year Prediction For Online Advertising
In accordance with numerous articles, which are currently circulating the internet regarding the future of internet marketing, media services firm Magna have conducted a study, suggesting a bright future for search marketing and online advertising.
As you may be aware, online advertising has grown to such an extent that its expenditure outweighs the more traditional forms [...]
October 16th, 2009
Evouchers From EEDA (East of England Development Agency)
As a validated supplier to the East of England Development Agency, we have received some recent news which is useful to businesses in the Cambridgeshire region.
One of the EEDA strategic partners, South Cambridgeshire District Council, has provided a limited amount of funding to assist with issues of sustainability of the businesses on their “patch”. The [...]
October 16th, 2009
Preffered Cost Bidding
Similarly to Smart Pricing, Preferred Cost Bidding was implemented by Google in 2007, again with the intention of saving the advertiser time whilst helping to achieve advertising goals more consistently.
Instead of setting a maximum CPC or CPM bid, you can set a preferred CPC or CPM bid that represents the average price that you want [...]
October 15th, 2009
The Growth of Online Marketing
A recent GroupM study has indicated that advertising expenditure on the internet will account for fifteen percent of the total global marketing spend in 2010.
Effectively, GroupM’s findings illustrate that the cumulative spend on internet marketing will be two percentage points higher in comparison with the figures of 2009.
A factor behind the expected increase in online [...]
October 14th, 2009
Smart Pricing
Smart Pricing is applicable not to the search network, but the content network only, and was first implemented in 2007.
This effectively was Google’s attempt to overhaul the pricing arrangement specifically for contextual advertisements.
The fundamental purpose of Smart Pricing is to analyse specific data across the Google Network to draw conclusions.
Then Smart Pricing will [...]
October 14th, 2009
The easiest gestures bring the biggest rewards
Everyone has a birthday and for every negative nellie who claims “I don’t do birthdays” there are ten who still carry with them that little feeling of hope and anticipation. Tap into this feeling by remembering your customers on their birthday. More importantly, give them something. A discount voucher for someone to treat themselves is [...]
October 14th, 2009
AdWords is a big system, full of moving parts.
And it’s getting bigger, more complicated, and wider-reaching all the time.
Changing just one part of the campaign can have unexpected and sometimes unwelcome side-effects. It can even get your account suspended.
An AdWords account should grow and evolve, following the markets it serves. You can’t just “set it and forget it”, so management, optimisation and maintenance [...]
October 13th, 2009
Google Adwords Account: Inside A Campaign
All reasonably self-explanatory, yet critical that you are fimiliar with these tabs to ensure you make a success of your campaign.