You can see therefore that it is in the best interests of both Google and the advertiser to get as many clicks as possible; Google to make its money through PPC, and the advertiser to sell products through visitors brought to the website by Google.
September 14th, 2009
It’s As Simple As PPC….
September 11th, 2009
Why Is Google Adwords The Keyword To Success?
When you see multiple 25-character headlines in the sponsored links area, you have “triggered” a keyword the particular advertiser included in their advertising campaign
September 11th, 2009
PriceRunner & Review Centre Partnership
We have always recommended that our clients implement the customer survey scripts provided by any of the shopping comparison websites they are using for their pay per click advertising, and then monitor their posts to check that these reflect favourably on the customer service that they provide.
We have seen that Google has recently been picking [...]
September 10th, 2009
Words On Adwords
Hello, I am Matthew Hiscock, the newest member of the team here at Gillissa. I am 22 years old and a University graduate in the field of History and Criminology. Because History and Criminology has no link to internet marketing whatsoever, I have three short months to transform myself from a complete novice in the [...]
September 10th, 2009
New Merchant Interface for Ciao UK
Ciao UK now offers a more useful merchant account interface and better visibility of pay per click detail
September 7th, 2009
AdWords Networks – Search, Partner and Content Mistakes Explained
The AdWords Networks are very different, and should be treated separately. So start your new campaigns with Google Search ONLY.
You need to test your first campaigns with the best quality traffic you can get.
The default setting for new campaigns always includes all three networks, but they each behave very differently.
Make sure you turn off all [...]
September 4th, 2009
AdWords or SEO – Which Comes First and Why?
AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords.
Everybody seems to think that getting “free” traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. They are completely complementary.
Firstly, SEO [...]
September 2nd, 2009
Change the font, change the world.
Ikea have switched from using the classic font Futura to using Verdana in their catalogues. This bright idea has been put into practice by someone who doesn’t fully understand fonts. Verdana looks okay on screen but really isn’t great on paper. There are lots of wonderful fonts that look much better. Ikea are sacrificing their [...]
August 26th, 2009
Online sales grew in July
The UK Press Association reports that “Shoppers spent £4.2 billion online in July, 15.7% more than was spent in June and 16.8% more than July 2008.”
The report goes on to say that: “Clothing retailers have also been effective in turning more visits to their websites into final purchases in July, due to more [...]
August 19th, 2009
Death of the 99p bargain
The end of the 99p bargain is much trumpeted in the marketing media. Poundland is a roaring success and large retailers such as Superdrug and Tesco are launching their own £1 ranges.
Was there ever a golden era when the British public thought that a £299.99 sofa was actually closer to £200 than £300? Of course [...]