“How much does it cost to run an AdWords campaign, and what happens with my ads?”
Here are the main factors affecting costs:
- Competitor advertisers bidding on the same keywords as you
- How many searches are going on for that keyword
- How well matched your website is to your keywords (the infamous Google Quality Score, which can prevent you even entering a marketplace at all)
- How you schedule your campaigns
- How you target your campaign to a particular market need
- How you target your campaign to a particular location (local/national/international)
- How you manage and optimise your campaigns over time to reduce costs and improve traffic
- How well your market responds to your AdWords ads
- How well your visitors respond to your website experience (do they leave, linger or buy, and are you measuring that?)
Obviously, if you want to start advertising in AdWords (and you do, otherwise why have a website at all?) then you either need to figure all this out, or engage someone who demonstrably knows how it all works and can safely do it for you. Gillissa can help!