As illustrated in a previous blog post, research discovered that online advertising spend had overtaken TV advert expenditure for the first time in the first half of 2009, a result that was not expected to occur from next year.
Such figures imply that the internet is now a primary source of marketing.
Therefore it is of little surprise that Eric Schmidt, chief executive of Google, has expressed optimism for the future by suggesting that online marketing is on its way to recovery, in both the Unites States and Europe, from the effects of the global recession.
Though his findings were generated from the success of Google’s advertising business, in which he admitted were perhaps not the most ‘reliable economic indicator’, Google have responded by hiring more staff after previously reducing its workforce.
To read the full article, please use the following link:
http://www.directnews.co.uk/news/search-engine/google/online-marketing-upturn-prompts-google-optimism-$1332734.htm