Gillissa can give you up to 10 Additional Links which may show for Your Adwords Ads – apply now for consideration in 2010.
Gillissa is one of few Google Agency Partners in the UK selected to take part in the new Ad SiteLinks Beta program.
Below is a screenshot of the above advertiser as they appear in the AdWords Sponsored Links section:
A New AdWords Feature – increasing Choice and Relevancy in Search Ads
Introduced in November 2009, Ad Sitelinks is a new AdWords feature to extend the value of your existing AdWords ads by providing additional links to content deep within your site.
Rather than sending all users to the same landing page, Ad Sitelinks will display up to 4 additional Destination URLs on your search-based text ad.
With more options, you can create richer, more relevant ads that improve the value of your search terms and other targeted keywords.
With Ad Sitelinks, you can point to specific information on your site such as targeted offers, special deals, seasonal promotions, and store locations.
Which Ads Qualify to Run Ad Sitelinks?
Ad Sitelinks are designed to trigger in situations where an ad provides the “best answer” for a search query, and Ad Sitelinks are most likely to trigger on unique brand terms.
In addition, Ad Sitelinks are more likely to appear on top-ranked ads with high quality scores and CTR; however, they may not always be displayed for every top-ranked ad.
How to Implement Them
Ad Sitelinks extends the value of your AdWords ads by showcasing additional targeted and relevant links for users whose search queries have triggered your ad.
In addition, Ad Sitelinks makes it easy to update and refresh seasonal and limited promotions – you can change the additional links on your ads as often as you like to make each ad more timely for your current sales and marketing efforts.
Sitelinks adds additional links beneath your existing ads, making them even more relevant to a wider range of users.
How You are Charged for SiteLinks
All clicks are charged at the same rate, regardless of which links are clicked within an ad.
This means that you’ll be charged for one click each time a user clicks any link in your ad, whether it’s the main landing page displayed in your Destination URL or any of the additional links served as part of the Ad Sitelinks feature.
If more than one link is clicked while viewing an ad, this will be treated this as a duplicate (or invalid) click and you won’t be charged.