Andy Clarke, chairman of the CBI, said in a press release “We think some consumers will bring forward big ticket purchases to beat the VAT rise in January.”
This is the time for forward-thinking eTailers to be scooping up the VAT refugees. Product price comparison websites and Google Adwords are the most effective way of being the retailer that they find.
If you haven’t yet been motivated to market your products now is the time to seize the competitive advantage.