Ikea have switched from using the classic font Futura to using Verdana in their catalogues. This bright idea has been put into practice by someone who doesn’t fully understand fonts. Verdana looks okay on screen but really isn’t great on paper. There are lots of wonderful fonts that look much better. Ikea are sacrificing their clean, modernist look in order to tie in with the bigger part of their market – the web.
You need horses for courses. Yes, you could save money by using a font that is a Windows standard font, rather than buying licenses for Futura, but you could also save money by getting your own font designed, or opting for freeware fonts. Using the same font everywhere isn’t good branding when the fonts don’t work as well in the medium.
http://www.chron.com/disp/story.mpl/tech/news/6594909.html