Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
Since June 15th 2009, Google is allowing advertisers not only to bid on Trademarked keywords, but also to allow them in the ad text itself.
For many years, Google AdWords advertisers have [...]
July 13th, 2009
AdWords and Trademarks – Why is Google Allowing Them in the USA?
July 8th, 2009
Google Challenges Microsoft for the Netbook, Laptop and Desktop Space
In its most obvious challenge to Microsoft yet, Google has announced two strategic decisions with far-reaching and potentially hugely disruptive consequences.
The first might seem small and merely cosmetic — the removal of the “beta” tag on several of its core online services, including Gmail, Google docs, Google calendar, and others.
These cloud-based services represent an alternative [...]
July 8th, 2009
Customers have all the power
“The customer is always right” is a terrible phrase that haunts those in retail. Anyone who has ever worked retail (or hospitality or in fact anywhere that is public-facint) knows that the customer can be not just wrong but downright unreasonable.
What is important however is that you resolve as many customer issues as possible. Nowadays [...]
June 29th, 2009
The best strategy for setting initial bids in Google AdWords
For Google, CTR is king (everyone wins: no clicks = no one gets paid) and because your account history clock is always ticking, you need to get highest CTR as quickly as possible.
So the strategy should be to bid aggressively right from the start to get a high CTR and then start to bid down [...]
June 24th, 2009
“Session-Based Broad Match” Keywords
We have recently seen a new kind of keyword showing up in Search Query reports: “session-based broad match”. So what does it actually mean?
Back in early 2006, we managed a campaign with a very strict “online sales only” strategy, ensuring that online advertising spend was totally accountable for what it earned by tracking conversions from [...]
June 23rd, 2009
Why “broad match” may be broader than you think
This is one of the biggest problem areas for Google Adwords campaigns and which comes up most often when we review them as part of our Google Adwords audits.