Within an ad group, you have the ability to use multiple ad formats, to advertise your product through various means. But what are they?
The common ad format is the text format, which appears when a search query triggers a keyword included in the advertiser’s campaign.
Image ads only appear on the content sites of the Google [...]
An important part of using Google Adwords is to understand how to use your money to your advantage.
For each individual Adwords campaign, the daily budget is the amount of money that you are willing to pay per day. But how much do you need to budget?
Google Adwords has the capability to recommend how much [...]
There is a strong case (we believe) that where a well written and well placed advert in the top listing positions is coupled with a well designed and sales conversion oriented website, chances of getting the buyer are much more strong.
Google Adwords gives allows you the creative freedom to advertise in a way that you think is best suited to generating traffic for your website.
However, there are certain policies that have to be adhered to.
For instance, your headline can contain only 25 characters, and your two descriptive lines may only contain 35 characters. [...]
Furthermore, you can let them run 24 hours a day, 7 days a week or turn them off for any time period you so choose. The advertising world is your oyster.
Impressions and clicks only tell half the story when it comes to important terms. Because for every advert there is a product that the advertiser is attempting to sell.
There is no doubt that search marketing is a higher plane than standard display advertising. It’s more effective as well as less annoying.
However search marketing only works if your potential client is out there looking for what you have to offer. What can be done to reach those people who haven’t yet realised that they [...]
So whilst Impressions are getting your advert seen to the searching world, clicks are measuring the number of times your advert is being clicked on. Self-explanatory really.
Are you getting enough cost-effective online sales from your ecommerce store and Google AdWords?
Or are you missing out on additional exposure and more sales you could be getting with your product advertising in the Search results pages?
Introducing the Google PlusBox: a brand new feature in Google AdWords which will dramatically increase your e-commerce website exposure [...]
You can see therefore that it is in the best interests of both Google and the advertiser to get as many clicks as possible; Google to make its money through PPC, and the advertiser to sell products through visitors brought to the website by Google.