The Trust Index from Avail Intelligence shows that 63% of British online shoppers have increased their use of price comparison websites such as Kelkoo and Pricerunner.
Failing to show consumers what they want on the first page they arrive at means that 45% of users will leave immediately. Yet 22% said it was very likely [...]
October 7th, 2009
Use of price comparison engines up
October 6th, 2009
Searching for Keywords
The fundamental reason why you have to carry out keyword research is to detect the most competitive keywords in your marketplace.
October 6th, 2009
AdWords Scams and Cons
Have you been ripped off?
How to tell, and what to do next…
If you are approached by any business claiming to be able to get you a fast, guaranteed ranking on Page One of Google, and get unlimited clicks for a low, fixed monthly budget, you are being deceived.
Here’s why:
yes, you can get on page one [...]
September 30th, 2009
Invalid Clicks
We previously outlined the common causes of changes in clicks; however there is another factor that can determine an increase in clicks.
This is known as invalid clicks, which can involve either repeated manual clicking or the use of an automated clicking device. Why does this occur?
There are various reasons why, although frequent reasons [...]
September 29th, 2009
Click, Click and Click
From the previous blog post ‘Coming to Terms with Adwords Part 1’, we covered the meaning of the Click through Rate (CTR), as clicks divided by impressions.
Clicks are integral to PPC advertising as they illustrate how many visitors choose to reach your website from the search and content networks. As a result, more clicks and [...]
September 28th, 2009
Negative Thinking
Therefore it is important to tell Google Adwords of the words that are not relevant to your keywords. These are known as negative keywords.
September 25th, 2009
Broad, Phrase or Exact?
The beauty of internet marketing is that there is such an opportunity for success, it’s just a case of finding out what works for you.
September 25th, 2009
Why does Web Marketing work?
In an age where millions and millions of households hold one or more computers, and the overwhelming majority of these computers have access to the internet, you can understand why the idea of web marketing was implemented.
The potential to reach out to almost anyone across the world at any time is too good an opportunity [...]
September 24th, 2009
The Google Network
Therefore, the Google Network as a whole enables you to implement a specific marketing strategy, dependent on what you want to achieve.
September 23rd, 2009
AdWords Daily Budget
What is the AdWords Daily Budget, how does it work, how much do I pay – and how much will I earn?
Every campaign is governed by it’s own Daily Budget, an amount of money you are willing to spend with Google every day the campaign runs.
There is no minimum amount, although it’s sensible to buy [...]