In accordance with numerous articles, which are currently circulating the internet regarding the future of internet marketing, media services firm Magna have conducted a study, suggesting a bright future for search marketing and online advertising.
As you may be aware, online advertising has grown to such an extent that its expenditure outweighs the more traditional forms [...]
October 19th, 2009
Positive 5 Year Prediction For Online Advertising
October 16th, 2009
Preffered Cost Bidding
Similarly to Smart Pricing, Preferred Cost Bidding was implemented by Google in 2007, again with the intention of saving the advertiser time whilst helping to achieve advertising goals more consistently.
Instead of setting a maximum CPC or CPM bid, you can set a preferred CPC or CPM bid that represents the average price that you want [...]
October 14th, 2009
Smart Pricing
Smart Pricing is applicable not to the search network, but the content network only, and was first implemented in 2007.
This effectively was Google’s attempt to overhaul the pricing arrangement specifically for contextual advertisements.
The fundamental purpose of Smart Pricing is to analyse specific data across the Google Network to draw conclusions.
Then Smart Pricing will [...]
October 14th, 2009
AdWords is a big system, full of moving parts.
And it’s getting bigger, more complicated, and wider-reaching all the time.
Changing just one part of the campaign can have unexpected and sometimes unwelcome side-effects. It can even get your account suspended.
An AdWords account should grow and evolve, following the markets it serves. You can’t just “set it and forget it”, so management, optimisation and maintenance [...]
October 13th, 2009
Google Adwords Account: Inside A Campaign
All reasonably self-explanatory, yet critical that you are fimiliar with these tabs to ensure you make a success of your campaign.
October 12th, 2009
Watch out for free draw scam (supposedly Google)
Be aware that the following email is now doing the rounds.
As with all phishing activities this purports to be a genuine communication from Google, but this has no foundation, and should be junked along with all others of its type.
As ever, only ever log into your Google Adwords accout via a bookmarked URL [...]
October 12th, 2009
Internet Marketing and the Consumer
With everybody feeling the effects of the global economic recession, it is of little surprise that people are concerned with reducing their expenses and saving money.
However, numerous news articles and previous Gillissa blog posts have described the continued success of internet marketing within such a difficult period for the consumer.
Recent studies by Burst [...]
October 9th, 2009
Google Expresses Optimism
As illustrated in a previous blog post, research discovered that online advertising spend had overtaken TV advert expenditure for the first time in the first half of 2009, a result that was not expected to occur from next year.
Such figures imply that the internet is now a primary source of marketing.
Therefore it is of [...]
October 8th, 2009
Quality Score
The basis of an advertisement is to generate as much interest in it as possible, and to generate such interest, it has to be found and then read.
People tend to use the Google search engine because they want to find exactly what they are looking for, quickly, wasting as little time as possible in the [...]
October 7th, 2009
Bidding Control
It is important that the advertiser chooses the right bid option that will lead to the greater amount of conversions.