Everyone has a birthday and for every negative nellie who claims “I don’t do birthdays” there are ten who still carry with them that little feeling of hope and anticipation. Tap into this feeling by remembering your customers on their birthday. More importantly, give them something. A discount voucher for someone to treat themselves is [...]
October 14th, 2009
The easiest gestures bring the biggest rewards
October 12th, 2009
Internet Marketing and the Consumer
With everybody feeling the effects of the global economic recession, it is of little surprise that people are concerned with reducing their expenses and saving money.
However, numerous news articles and previous Gillissa blog posts have described the continued success of internet marketing within such a difficult period for the consumer.
Recent studies by Burst [...]
October 5th, 2009
The Growth Of Online Advertising
Television and radio, for many decades, had been the primary methods of advertising media used within society.
The majority of households contain a radio or television, therefore making them effective channels for advertisements.In recent years, the internet has become an increasing influence on daily lives.
The majority of households contain a computer, with access to the [...]
October 2nd, 2009
Google Translations
“How long would it take to translate the entire world’s web content into 50 languages?”
September 30th, 2009
You don’t value me enough!
Tom Curley, the chief executive of the Associated Press has been quoted as saying: “The value of content has to rise.” This was a comment on the plans of newspaper publishers to put the content of their websites behind “paywalls”. Now that print advertising is tumbling publishers are hoping to get online users to chip [...]
September 22nd, 2009
Internet Marketing And The Recession
Everyone is aware of the current economic downturn, which in turn has had a significant effect on consumerism. Consumers have to be more aware of their pennies, hence limiting and prioritising their spending power.
Consequently, this has led to a downward trend in trading across the majority of high street stores.
Whilst high street stores have [...]
September 16th, 2009
Web Marketing – What Works?
It has often been accepted that a website is a crucial element in web marketing. Therefore, there has always been an emphasis to create a stylish, inventive website to get the upper hand on competitors who comparatively have simpler designs on their website.
September 2nd, 2009
Change the font, change the world.
Ikea have switched from using the classic font Futura to using Verdana in their catalogues. This bright idea has been put into practice by someone who doesn’t fully understand fonts. Verdana looks okay on screen but really isn’t great on paper. There are lots of wonderful fonts that look much better. Ikea are sacrificing their [...]
August 19th, 2009
Death of the 99p bargain
The end of the 99p bargain is much trumpeted in the marketing media. Poundland is a roaring success and large retailers such as Superdrug and Tesco are launching their own £1 ranges.
Was there ever a golden era when the British public thought that a £299.99 sofa was actually closer to £200 than £300? Of course [...]