Previous Gillissa blog posts have discussed the recent feature implemented by Google, commonly known as the Plus Box; which can change the manner in which products are advertised within the sponsored links section of a Google search results page.
Typing in a search query on Google can generate an advert with Plus Box capabilities, providing [...]
December 2nd, 2009
Does Plus Box Make A Difference?
November 19th, 2009
Predicted Sales Patterns This Christmas
As I am sure everybody is aware, tax will revert back to its familiar figure of 17.5%, from the 15% introduced in November last year.
Such a change in VAT will have a significant effect on the Christmas period for consumers, as this change comes into effect on January 1st next year.
Consequently, retailers are [...]
November 16th, 2009
The Importance Of User Friendly Websites
As obvious as it may seem, there is an ever-growing necessity to ensure that an advertiser’s website is user-friendly to maintain a competitive nature.
However, Darpan Munjal of Practical Ecommerce, states that the online marketing world is full of retailers who do not pay specific attention to this aspect of web marketing, posing the question: [...]
October 29th, 2009
Search marketing – the most effective method of advertising?
New York Times journalist Miguel Helft has claimed that search marketing is probably the most effective method of advertising ever invented.
Recent statistics have proven that online advertising is growing in popularity; its expenditure has overtaken television advertising spend for the first time, enhancing the effectiveness of search marketing and aligning with Miguel Helft’s view.
Helft stated [...]
October 22nd, 2009
Increases in search marketing spend
These figures suggest that online marketing is recovering effectively from the recession and beginning to prosper.
October 21st, 2009
East Of England Development Funding (Part 2)
Further to my blog post of 16th October, I now have further information on this grant.
If you can answer yes to the following questions and you have not had any previous training funded by this scheme since October 2007, then your business could qualify for up to £1000 worth of Leadership and Management training.
• Are [...]
October 21st, 2009
Social media – good for something
Yes, social media is good for something, but not for telling people about your existance and how fabulous you are or even all your corporate news (which is another way of saying “look how wonderful we are”).
Social media is the ideal place for you to extend your customer service. If someone moans about you on [...]
October 19th, 2009
Positive 5 Year Prediction For Online Advertising
In accordance with numerous articles, which are currently circulating the internet regarding the future of internet marketing, media services firm Magna have conducted a study, suggesting a bright future for search marketing and online advertising.
As you may be aware, online advertising has grown to such an extent that its expenditure outweighs the more traditional forms [...]
October 16th, 2009
Evouchers From EEDA (East of England Development Agency)
As a validated supplier to the East of England Development Agency, we have received some recent news which is useful to businesses in the Cambridgeshire region.
One of the EEDA strategic partners, South Cambridgeshire District Council, has provided a limited amount of funding to assist with issues of sustainability of the businesses on their “patch”. The [...]
October 15th, 2009
The Growth of Online Marketing
A recent GroupM study has indicated that advertising expenditure on the internet will account for fifteen percent of the total global marketing spend in 2010.
Effectively, GroupM’s findings illustrate that the cumulative spend on internet marketing will be two percentage points higher in comparison with the figures of 2009.
A factor behind the expected increase in online [...]