The beauty of internet marketing is that there is such an opportunity for success, it’s just a case of finding out what works for you.
September 25th, 2009
Broad, Phrase or Exact?
September 25th, 2009
Why does Web Marketing work?
In an age where millions and millions of households hold one or more computers, and the overwhelming majority of these computers have access to the internet, you can understand why the idea of web marketing was implemented.
The potential to reach out to almost anyone across the world at any time is too good an opportunity [...]
September 24th, 2009
The Google Network
Therefore, the Google Network as a whole enables you to implement a specific marketing strategy, dependent on what you want to achieve.
September 23rd, 2009
Read, View, Watch, Target
Within an ad group, you have the ability to use multiple ad formats, to advertise your product through various means. But what are they?
The common ad format is the text format, which appears when a search query triggers a keyword included in the advertiser’s campaign.
Image ads only appear on the content sites of the Google [...]
September 22nd, 2009
Internet Marketing And The Recession
Everyone is aware of the current economic downturn, which in turn has had a significant effect on consumerism. Consumers have to be more aware of their pennies, hence limiting and prioritising their spending power.
Consequently, this has led to a downward trend in trading across the majority of high street stores.
Whilst high street stores have [...]
September 21st, 2009
Budget Wisely!
An important part of using Google Adwords is to understand how to use your money to your advantage.
For each individual Adwords campaign, the daily budget is the amount of money that you are willing to pay per day. But how much do you need to budget?
Google Adwords has the capability to recommend how much [...]
September 18th, 2009
Advert Positions Probably Do Matter
There is a strong case (we believe) that where a well written and well placed advert in the top listing positions is coupled with a well designed and sales conversion oriented website, chances of getting the buyer are much more strong.
September 18th, 2009
Adwords Ad Policy
Google Adwords gives allows you the creative freedom to advertise in a way that you think is best suited to generating traffic for your website.
However, there are certain policies that have to be adhered to.
For instance, your headline can contain only 25 characters, and your two descriptive lines may only contain 35 characters. [...]
September 17th, 2009
Google Adwords At A Glance
Furthermore, you can let them run 24 hours a day, 7 days a week or turn them off for any time period you so choose. The advertising world is your oyster.