The My Client Centre, otherwise known as a client manager account or an MCC, is an umbrella account containing access to individual Adwords accounts and other client manager accounts.
The client centre contains numerous benefits, though is only available by becoming a Google Advertising Professional. (Hence why I am studying for my exam!)
Your MCC [...]
November 11th, 2009
My Client Centre
November 10th, 2009
Contextually Targeted Campaigns
As with every aspect of Google Adwords, the networks available to advertise on (the search network and the content network) are vast and perhaps complicated to understand.
Whilst learning for my exam, I find it difficult to fully understand the concept of contextually targeted campaigns.
To start with a brief description, Google determines what adverts are shown [...]
November 9th, 2009
CPM – Cost Per 1000 Impressions
Although discussed in a previous blog post, the CPM (Cost per 1000 Impressions) is an instrumental part of online advertising, in the same manner as CPC. (Please see the blog post ‘Bidding Control’)
Throughout my studies however, fully grasping the concept of this method has been difficult, therefore I will attempt to outline an easier [...]
November 5th, 2009
The Ad Auction
As I sure you are aware, different browsers can have a very different bearing on search results.
Page-to-page viewing on the sponsored links section triggers a fresh auction.
Effectively, the results are recomputed, meaning that an ad can go from Page 1 to Page 2 and so forth.
Therefore the results can be VERY different.
In [...]
November 2nd, 2009
The Ads Diagnostic Tool
With the Ads Diagnostic Tool, its fundamental purpose is almost self-explanatory; to diagnose any problems that may have occurred within your campaign regarding keywords.
Therefore, the ads diagnostic tool tells you whether your adverts are showing or not showing, and also explains why in great detail.
Though limited to a campaign at a time rather [...]
October 29th, 2009
Search marketing – the most effective method of advertising?
New York Times journalist Miguel Helft has claimed that search marketing is probably the most effective method of advertising ever invented.
Recent statistics have proven that online advertising is growing in popularity; its expenditure has overtaken television advertising spend for the first time, enhancing the effectiveness of search marketing and aligning with Miguel Helft’s view.
Helft stated [...]
October 28th, 2009
Bid Simulator Implementation
Having obtained all the information for your formulas, as discussed previously, the bid simulator lets you see which bid change can result in the greatest profit.
The bid simulator ultimately relies on historical data, it cannot do simulation for keywords that were recently added, or for keywords that have not received many impressions within the last [...]
October 28th, 2009
Customers want to beat the VAT increase
Andy Clarke, chairman of the CBI, said in a press release “We think some consumers will bring forward big ticket purchases to beat the VAT rise in January.”
This is the time for forward-thinking eTailers to be scooping up the VAT refugees. Product price comparison websites and Google Adwords are the most effective way of [...]
October 27th, 2009
Bid Simulator Formulas
Never heard of the incremental CPC? Neither had I until reading into the topic of the bid simulator.
To explain further: The incremental CPC is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid.
To accumulate, the incremented cost per click (ICC) is the cost of [...]