Impressions and clicks only tell half the story when it comes to important terms. Because for every advert there is a product that the advertiser is attempting to sell.
September 16th, 2009
Coming to terms with Adwords Part II
September 16th, 2009
Web Marketing – What Works?
It has often been accepted that a website is a crucial element in web marketing. Therefore, there has always been an emphasis to create a stylish, inventive website to get the upper hand on competitors who comparatively have simpler designs on their website.
September 16th, 2009
Facebook ads – display ads can be useful
There is no doubt that search marketing is a higher plane than standard display advertising. It’s more effective as well as less annoying.
However search marketing only works if your potential client is out there looking for what you have to offer. What can be done to reach those people who haven’t yet realised that they [...]
September 15th, 2009
Coming To Terms With Adwords: Part 1
So whilst Impressions are getting your advert seen to the searching world, clicks are measuring the number of times your advert is being clicked on. Self-explanatory really.
September 15th, 2009
The New Google AdWords PlusBox
Are you getting enough cost-effective online sales from your ecommerce store and Google AdWords?
Or are you missing out on additional exposure and more sales you could be getting with your product advertising in the Search results pages?
Introducing the Google PlusBox: a brand new feature in Google AdWords which will dramatically increase your e-commerce website exposure [...]
September 14th, 2009
It’s As Simple As PPC….
You can see therefore that it is in the best interests of both Google and the advertiser to get as many clicks as possible; Google to make its money through PPC, and the advertiser to sell products through visitors brought to the website by Google.
September 11th, 2009
Why Is Google Adwords The Keyword To Success?
When you see multiple 25-character headlines in the sponsored links area, you have “triggered” a keyword the particular advertiser included in their advertising campaign
September 11th, 2009
PriceRunner & Review Centre Partnership
We have always recommended that our clients implement the customer survey scripts provided by any of the shopping comparison websites they are using for their pay per click advertising, and then monitor their posts to check that these reflect favourably on the customer service that they provide.
We have seen that Google has recently been picking [...]
September 10th, 2009
Words On Adwords
Hello, I am Matthew Hiscock, the newest member of the team here at Gillissa. I am 22 years old and a University graduate in the field of History and Criminology. Because History and Criminology has no link to internet marketing whatsoever, I have three short months to transform myself from a complete novice in the [...]
September 10th, 2009
New Merchant Interface for Ciao UK
Ciao UK now offers a more useful merchant account interface and better visibility of pay per click detail