Everyone is aware of the current economic downturn, which in turn has had a significant effect on consumerism. Consumers have to be more aware of their pennies, hence limiting and prioritising their spending power.
Consequently, this has led to a downward trend in trading across the majority of high street stores.
Whilst high street stores have [...]
September 22nd, 2009
Internet Marketing And The Recession
September 21st, 2009
Budget Wisely!
An important part of using Google Adwords is to understand how to use your money to your advantage.
For each individual Adwords campaign, the daily budget is the amount of money that you are willing to pay per day. But how much do you need to budget?
Google Adwords has the capability to recommend how much [...]
September 18th, 2009
Advert Positions Probably Do Matter
There is a strong case (we believe) that where a well written and well placed advert in the top listing positions is coupled with a well designed and sales conversion oriented website, chances of getting the buyer are much more strong.
September 16th, 2009
Coming to terms with Adwords Part II
Impressions and clicks only tell half the story when it comes to important terms. Because for every advert there is a product that the advertiser is attempting to sell.
September 15th, 2009
Coming To Terms With Adwords: Part 1
So whilst Impressions are getting your advert seen to the searching world, clicks are measuring the number of times your advert is being clicked on. Self-explanatory really.
September 15th, 2009
The New Google AdWords PlusBox
Are you getting enough cost-effective online sales from your ecommerce store and Google AdWords?
Or are you missing out on additional exposure and more sales you could be getting with your product advertising in the Search results pages?
Introducing the Google PlusBox: a brand new feature in Google AdWords which will dramatically increase your e-commerce website exposure [...]
September 14th, 2009
It’s As Simple As PPC….
You can see therefore that it is in the best interests of both Google and the advertiser to get as many clicks as possible; Google to make its money through PPC, and the advertiser to sell products through visitors brought to the website by Google.
September 11th, 2009
Why Is Google Adwords The Keyword To Success?
When you see multiple 25-character headlines in the sponsored links area, you have “triggered” a keyword the particular advertiser included in their advertising campaign
September 11th, 2009
PriceRunner & Review Centre Partnership
We have always recommended that our clients implement the customer survey scripts provided by any of the shopping comparison websites they are using for their pay per click advertising, and then monitor their posts to check that these reflect favourably on the customer service that they provide.
We have seen that Google has recently been picking [...]
September 10th, 2009
Words On Adwords
Hello, I am Matthew Hiscock, the newest member of the team here at Gillissa. I am 22 years old and a University graduate in the field of History and Criminology. Because History and Criminology has no link to internet marketing whatsoever, I have three short months to transform myself from a complete novice in the [...]