“How long would it take to translate the entire world’s web content into 50 languages?”
October 2nd, 2009
Google Translations
September 30th, 2009
Invalid Clicks
We previously outlined the common causes of changes in clicks; however there is another factor that can determine an increase in clicks.
This is known as invalid clicks, which can involve either repeated manual clicking or the use of an automated clicking device. Why does this occur?
There are various reasons why, although frequent reasons [...]
September 30th, 2009
You don’t value me enough!
Tom Curley, the chief executive of the Associated Press has been quoted as saying: “The value of content has to rise.” This was a comment on the plans of newspaper publishers to put the content of their websites behind “paywalls”. Now that print advertising is tumbling publishers are hoping to get online users to chip [...]
September 29th, 2009
Click, Click and Click
From the previous blog post ‘Coming to Terms with Adwords Part 1’, we covered the meaning of the Click through Rate (CTR), as clicks divided by impressions.
Clicks are integral to PPC advertising as they illustrate how many visitors choose to reach your website from the search and content networks. As a result, more clicks and [...]
September 28th, 2009
Negative Thinking
Therefore it is important to tell Google Adwords of the words that are not relevant to your keywords. These are known as negative keywords.
September 25th, 2009
Broad, Phrase or Exact?
The beauty of internet marketing is that there is such an opportunity for success, it’s just a case of finding out what works for you.
September 25th, 2009
Why does Web Marketing work?
In an age where millions and millions of households hold one or more computers, and the overwhelming majority of these computers have access to the internet, you can understand why the idea of web marketing was implemented.
The potential to reach out to almost anyone across the world at any time is too good an opportunity [...]
September 24th, 2009
The Google Network
Therefore, the Google Network as a whole enables you to implement a specific marketing strategy, dependent on what you want to achieve.
September 23rd, 2009
Read, View, Watch, Target
Within an ad group, you have the ability to use multiple ad formats, to advertise your product through various means. But what are they?
The common ad format is the text format, which appears when a search query triggers a keyword included in the advertiser’s campaign.
Image ads only appear on the content sites of the Google [...]