Smart Pricing is applicable not to the search network, but the content network only, and was first implemented in 2007.
This effectively was Google’s attempt to overhaul the pricing arrangement specifically for contextual advertisements.
The fundamental purpose of Smart Pricing is to analyse specific data across the Google Network to draw conclusions.
Then Smart Pricing will [...]
October 14th, 2009
Smart Pricing
October 14th, 2009
The easiest gestures bring the biggest rewards
Everyone has a birthday and for every negative nellie who claims “I don’t do birthdays” there are ten who still carry with them that little feeling of hope and anticipation. Tap into this feeling by remembering your customers on their birthday. More importantly, give them something. A discount voucher for someone to treat themselves is [...]
October 13th, 2009
Google Adwords Account: Inside A Campaign
All reasonably self-explanatory, yet critical that you are fimiliar with these tabs to ensure you make a success of your campaign.
October 12th, 2009
Internet Marketing and the Consumer
With everybody feeling the effects of the global economic recession, it is of little surprise that people are concerned with reducing their expenses and saving money.
However, numerous news articles and previous Gillissa blog posts have described the continued success of internet marketing within such a difficult period for the consumer.
Recent studies by Burst [...]
October 9th, 2009
Google Expresses Optimism
As illustrated in a previous blog post, research discovered that online advertising spend had overtaken TV advert expenditure for the first time in the first half of 2009, a result that was not expected to occur from next year.
Such figures imply that the internet is now a primary source of marketing.
Therefore it is of [...]
October 8th, 2009
Quality Score
The basis of an advertisement is to generate as much interest in it as possible, and to generate such interest, it has to be found and then read.
People tend to use the Google search engine because they want to find exactly what they are looking for, quickly, wasting as little time as possible in the [...]
October 7th, 2009
Bidding Control
It is important that the advertiser chooses the right bid option that will lead to the greater amount of conversions.
October 7th, 2009
Use of price comparison engines up
The Trust Index from Avail Intelligence shows that 63% of British online shoppers have increased their use of price comparison websites such as Kelkoo and Pricerunner.
Failing to show consumers what they want on the first page they arrive at means that 45% of users will leave immediately. Yet 22% said it was very likely [...]
October 6th, 2009
Searching for Keywords
The fundamental reason why you have to carry out keyword research is to detect the most competitive keywords in your marketplace.
October 5th, 2009
The Growth Of Online Advertising
Television and radio, for many decades, had been the primary methods of advertising media used within society.
The majority of households contain a radio or television, therefore making them effective channels for advertisements.In recent years, the internet has become an increasing influence on daily lives.
The majority of households contain a computer, with access to the [...]