As I sure you are aware, different browsers can have a very different bearing on search results.
Page-to-page viewing on the sponsored links section triggers a fresh auction.
Effectively, the results are recomputed, meaning that an ad can go from Page 1 to Page 2 and so forth.
Therefore the results can be VERY different.
In [...]
November 5th, 2009
The Ad Auction
November 2nd, 2009
The Ads Diagnostic Tool
With the Ads Diagnostic Tool, its fundamental purpose is almost self-explanatory; to diagnose any problems that may have occurred within your campaign regarding keywords.
Therefore, the ads diagnostic tool tells you whether your adverts are showing or not showing, and also explains why in great detail.
Though limited to a campaign at a time rather [...]
October 29th, 2009
Search marketing – the most effective method of advertising?
New York Times journalist Miguel Helft has claimed that search marketing is probably the most effective method of advertising ever invented.
Recent statistics have proven that online advertising is growing in popularity; its expenditure has overtaken television advertising spend for the first time, enhancing the effectiveness of search marketing and aligning with Miguel Helft’s view.
Helft stated [...]
October 28th, 2009
Bid Simulator Implementation
Having obtained all the information for your formulas, as discussed previously, the bid simulator lets you see which bid change can result in the greatest profit.
The bid simulator ultimately relies on historical data, it cannot do simulation for keywords that were recently added, or for keywords that have not received many impressions within the last [...]
October 28th, 2009
Customers want to beat the VAT increase
Andy Clarke, chairman of the CBI, said in a press release “We think some consumers will bring forward big ticket purchases to beat the VAT rise in January.”
This is the time for forward-thinking eTailers to be scooping up the VAT refugees. Product price comparison websites and Google Adwords are the most effective way of [...]
October 27th, 2009
Bid Simulator Formulas
Never heard of the incremental CPC? Neither had I until reading into the topic of the bid simulator.
To explain further: The incremental CPC is how much extra you are paying, on average, for the extra clicks you are getting from your higher bid.
To accumulate, the incremented cost per click (ICC) is the cost of [...]
October 22nd, 2009
Increases in search marketing spend
These figures suggest that online marketing is recovering effectively from the recession and beginning to prosper.
October 21st, 2009
East Of England Development Funding (Part 2)
Further to my blog post of 16th October, I now have further information on this grant.
If you can answer yes to the following questions and you have not had any previous training funded by this scheme since October 2007, then your business could qualify for up to £1000 worth of Leadership and Management training.
• Are [...]
October 19th, 2009
Positive 5 Year Prediction For Online Advertising
In accordance with numerous articles, which are currently circulating the internet regarding the future of internet marketing, media services firm Magna have conducted a study, suggesting a bright future for search marketing and online advertising.
As you may be aware, online advertising has grown to such an extent that its expenditure outweighs the more traditional forms [...]
October 16th, 2009
Preffered Cost Bidding
Similarly to Smart Pricing, Preferred Cost Bidding was implemented by Google in 2007, again with the intention of saving the advertiser time whilst helping to achieve advertising goals more consistently.
Instead of setting a maximum CPC or CPM bid, you can set a preferred CPC or CPM bid that represents the average price that you want [...]