As you may be aware, the first 3 months of my time at Gillissa involved studying intensely for my Google Adwords exam; spending a significant percentage of my day with either my head in a book, or with headphones on listening to the multimedia learning option provided within the Adwords learning centre.
Having taken the practice [...]
November 27th, 2009
Exam Passed!
November 26th, 2009
Show Products From This Advertiser?
Typing a search query into Google generates numerous results that are relevant to what the user typed.
Recent changes introduced by Google have changed the nature of the search query results within the sponsored links section, to the extent that users may be unaware as to its true meaning.
The apparent confusion revolves around the [...]
November 25th, 2009
Why Page Load Speeds Are A Critical Part of Advertising
The ever growing popularity of the internet has coincided with an ever-growing dependency on the internet, to function correctly and perhaps just as importantly, function promptly.
Michael Brown at comScore indicates that because the internet is largely prompt, web user’s patience for page loading has clearly diminished over time, resulting in users turning their attention [...]
November 20th, 2009
Web Advertising in 2010
Research conducted by the European Interactive Advertising Association has predicted a bright future for advertising on the internet for next year.
The conducted research indicates that advertisers throughout Europe are to direct more of their advertising budgets towards the World Wide Web.
In fact, the expected increase in expenditure by internet marketing services within Europe [...]
November 19th, 2009
Predicted Sales Patterns This Christmas
As I am sure everybody is aware, tax will revert back to its familiar figure of 17.5%, from the 15% introduced in November last year.
Such a change in VAT will have a significant effect on the Christmas period for consumers, as this change comes into effect on January 1st next year.
Consequently, retailers are [...]
November 16th, 2009
The Importance Of User Friendly Websites
As obvious as it may seem, there is an ever-growing necessity to ensure that an advertiser’s website is user-friendly to maintain a competitive nature.
However, Darpan Munjal of Practical Ecommerce, states that the online marketing world is full of retailers who do not pay specific attention to this aspect of web marketing, posing the question: [...]
November 13th, 2009
Online Market Retail Growth
Research conducted by shopping comparison site Kelkoo has recently revealed that growth has continued within the online retail market.
In fact, their findings suggest that the ecommerce market is worth as much as £44.7 billion each year.
Further figures and statistics provided by Kelkoo indicate that online retail is an ever-expanding market, as a 1.9 percent [...]
November 11th, 2009
My Client Centre
The My Client Centre, otherwise known as a client manager account or an MCC, is an umbrella account containing access to individual Adwords accounts and other client manager accounts.
The client centre contains numerous benefits, though is only available by becoming a Google Advertising Professional. (Hence why I am studying for my exam!)
Your MCC [...]
November 10th, 2009
Contextually Targeted Campaigns
As with every aspect of Google Adwords, the networks available to advertise on (the search network and the content network) are vast and perhaps complicated to understand.
Whilst learning for my exam, I find it difficult to fully understand the concept of contextually targeted campaigns.
To start with a brief description, Google determines what adverts are shown [...]
November 9th, 2009
CPM – Cost Per 1000 Impressions
Although discussed in a previous blog post, the CPM (Cost per 1000 Impressions) is an instrumental part of online advertising, in the same manner as CPC. (Please see the blog post ‘Bidding Control’)
Throughout my studies however, fully grasping the concept of this method has been difficult, therefore I will attempt to outline an easier [...]