Google will include product reviews from Shopzilla. More….
September 30th, 2010
Product Reviews – Google To Include Shopzilla
September 28th, 2010
Record spending online in July, so how are your products shaping up?
Rtailers need to be fully prepared to take advantage of this booming marketing through improvements in their existing product feeds…more
August 19th, 2010
E-Tailers could be missing out on Christmas profits due to fear of costs for boosting online sales
E-tailers could be missing potential Christmas online sales. More…..
August 3rd, 2010
Marketing agencies missing out on revenue from smart product feeds
Many websites can damage their brand by poor product listings. More…..
July 28th, 2010
Xbox Slim On Sale
This week marks the release of the Xbox Slim and no doubt demand will be high and many stores will run out of stock very quickly. As we’ve seen in recent months with the new iPhone and iPad, huge surges in demand can play havoc with many retailers stock levels and can leave many shoppers [...]
July 16th, 2010
Continued Search Marketing Growth
Recent search marketing figures released have indicated worldwide spending on internet marketing will reach £40.6 billion pounds, almost a 12% increase on the previous year, according to figures released by eMarketer.
As you may be aware, online advertising has grown to such an extent in recent times that its expenditure outweighs the more traditional forms of [...]
June 18th, 2010
New Reviews Available From Nextag
Extra oomph given to Nextag product listings…
June 16th, 2010
Change to Feeds To Shopping.com
We’ve been advised by Shopping.com that they are changing the number of mandatory fields for products from 3 to 9 with effect from 1st July 2010. These are now all required for a feed:
Image (Minimum size 150 x150 pixel)
MPN or UPC (certain products only)
Brand
Merchant SKU
Description
Product Name
Product URL
Product Price
Shipping
No massive showstoppers for most e-store owners [...]
April 7th, 2010
What Changes From CPA to CPC?
As is always the case at Gillissa, we have been working on making improvements to all the accounts that we manage, based fundamentally on the needs of the client.
Recently, one client altered their needs, so that clicks were of paramount importance, replacing the previous necessity of a set cost per acquisition (CPA).
In accordance with this, [...]
February 3rd, 2010
Global Search Continues To Prosper
A recent report by comScore has indicated a tremendous growth for search marketing, perhaps correlating in a significant boost to search engine marketing.
Between the twelve month period of December 2008 and December 2009, the global search market grew by 46%.
In fact, an estimated 131 billion search queries were carried out from the home and at [...]