Ciao UK now offers a more useful merchant account interface and better visibility of pay per click detail
September 10th, 2009
New Merchant Interface for Ciao UK
September 7th, 2009
AdWords Networks – Search, Partner and Content Mistakes Explained
The AdWords Networks are very different, and should be treated separately. So start your new campaigns with Google Search ONLY.
You need to test your first campaigns with the best quality traffic you can get.
The default setting for new campaigns always includes all three networks, but they each behave very differently.
Make sure you turn off all [...]
September 4th, 2009
AdWords or SEO – Which Comes First and Why?
AdWords – otherwise you just wasted money and time trying to get traffic for untested keywords.
Everybody seems to think that getting “free” traffic from natural or organic rankings in Google, by using Search Engine Optimisation (SEO) techniques is the best thing to do.
Yet nothing could be further from the truth. They are completely complementary.
Firstly, SEO [...]
August 26th, 2009
Online sales grew in July
The UK Press Association reports that “Shoppers spent £4.2 billion online in July, 15.7% more than was spent in June and 16.8% more than July 2008.”
The report goes on to say that: “Clothing retailers have also been effective in turning more visits to their websites into final purchases in July, due to more [...]
August 19th, 2009
Death of the 99p bargain
The end of the 99p bargain is much trumpeted in the marketing media. Poundland is a roaring success and large retailers such as Superdrug and Tesco are launching their own £1 ranges.
Was there ever a golden era when the British public thought that a £299.99 sofa was actually closer to £200 than £300? Of course [...]
August 12th, 2009
The product is worth the price
People can do without luxury items. They don’t like going without premium products. Even whilst moaning about the credit crunch shoppers are still splashing out on things they can justify to themselves as “worth it”. Discounter supermarkets were all the rage in 2008 but in 2009 their growth has slowed dramatically. Conversely the premium store [...]
June 24th, 2009
“Session-Based Broad Match” Keywords
We have recently seen a new kind of keyword showing up in Search Query reports: “session-based broad match”. So what does it actually mean?
Back in early 2006, we managed a campaign with a very strict “online sales only” strategy, ensuring that online advertising spend was totally accountable for what it earned by tracking conversions from [...]
June 23rd, 2009
Why “broad match” may be broader than you think
This is one of the biggest problem areas for Google Adwords campaigns and which comes up most often when we review them as part of our Google Adwords audits.
June 23rd, 2009
Did you catch The Wave?
If you haven’t yet caught sight of Google’s Next Big Thing it’s called The Wave – an exciting revolution in modern communications.
June 18th, 2009
Considered e-commerce
E-commerce came of age by selling easily understood, easy-to-ship goods like books and CDs. However, today’s online shoppers have grown more comfortable buying — or at least shopping for — big-ticket items like furniture and large appliances through the Web.