An important part of using Google Adwords is to understand how to use your money to your advantage.
For each individual Adwords campaign, the daily budget is the amount of money that you are willing to pay per day. But how much do you need to budget?
Google Adwords has the capability to recommend how much to spend, though it is important to remember this as a guideline, not as fact.
However, if your daily budget is lower than the recommended amount, you could find that your ads will show intermittently during the day, not a good idea when competing for a market share.