Having obtained all the information for your formulas, as discussed previously, the bid simulator lets you see which bid change can result in the greatest profit.
The bid simulator ultimately relies on historical data, it cannot do simulation for keywords that were recently added, or for keywords that have not received many impressions within the last seven days.
Additionally, campaigns must meet the following requirements in order to see bid simulations:
- Not reach its budget on a regular basis, must not be opted out of the search network, and not already use the budget optimiser, conversion optimiser, position preference and advanced ad scheduling.
By determining your maximum profitable CPA, conversion rate, value per click and ICC, you can successfully maximise your profit.