The AdWords Networks are very different, and should be treated separately. So start your new campaigns with Google Search ONLY.
You need to test your first campaigns with the best quality traffic you can get.
The default setting for new campaigns always includes all three networks, but they each behave very differently.
Make sure you turn off all except Google.
Search Partners are typically portals or other websites that have a Google search box on them – look for “Powered by Google”.
Traffic quantity tends to be higher and poorer than Search.
Content campaigns are very different altogether, and run in themed ad groups rather than individual keywords.
Your ads will show on other people’s websites where contextually relevant, and traffic volumes are typically very high with very low CTR.
They are well worth testing (traffic can be much cheaper, and individual sites targeted) but should be tried carefully once you know exactly what you are doing.
Gillissa will test all Google networks for you to maximise your opportunities for leads and sales from very different communities of online users.
And the chances are very good that we’ve already done that for a business owner like you, and can give you an immediate indication of your chances of success and what it could cost and earn you.
So contact us today!